How Blue Jeans Went from Workwear to a Global Fashion Icon

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How Blue Jeans Went from Workwear to a Global Fashion Icon

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Whether you're going to a barbecue on a Saturday night, running errands or meeting up with friends, many of us just don't think twice about putting on a pair of blue jeans. However, these casual trousers have a history of over 150 years. From the dusty mines of the American West to the pavement of the world, blue jeans have been steadily winning the battle for the most democratic garment of all time. Their journey is very much a reflection of the ingenuity of Americans, their practical needs, and their changing cultural tastes, which are surprisingly close to home.