The Cart: Inside the Cart: The Everyday Habits Quietly changing the U.S. shopping culture

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The process of shopping in the United States has changed to more than making transactions. The consumer behavior statistics indicate that convenience, personalization and digital influence are becoming the main factors in driving buying decisions rather than brand loyalty. Frightened by mobile browsing to value based decisions, daily routine is transforming how people learn about, consider and purchase items in America. These changes are indicative of the general economic condition, technological advancements and the evolving priorities of lifestyles within households.