GROHE SPA Aqua Talks: Discover the fusion of

Düsseldorf, April 2, 2024. At this year’s Milan Design Week, GROHE SPA will bring its
concept “Salus per Aquam“ (Latin for “Health through Water“) to life with a new immersive experience at Palazzo Reale: The “Aquatecture” installation underscores the significance and importance of water in architecture and the health and well-being benefits this infusion can bring. An integral part of this experience is the GROHE SPA Aqua Talks: A captivating series of discussions, where renowned architects, and leading designers, converge to explore the interplay between water, architecture, and well-being. Discussing the pivotal role of architecture and brands in creating holistic, tailored spaces that cater to individual preferences, the speakers will present projects and ideas that seamlessly integrate wellness into our homes and communities. The three talks will delve into the impact on personal and social wellness, by uncovering designs that transform spaces into reflective environments of tranquility and revitalization, offering a complete multi-sensory experience:

Revitalization (Tuesday, April 16, 5-6 pm)
with Jean-Jacques L'Henaff, Leader, LIXIL Global Design, LIXIL Americas and César Giraldo, César Giraldo Design

The transformative power of architecture and built environments that foster reflection,
revitalization, and energization, create tailored spaces that cater to individual preferences of reflection, revitalisation, and energization.
Reflect on the trends and ideas behind the creation of bespoke spaces, that offer complete multi-sensory experiences, for those that seek indulgent and sensual moments to unwind and revitalize.

Redefining Luxury (Wednesday, April 17, 5-6 pm)
with Paul Flowers, Leader, LIXIL Global Design & Brand Identity and Steve Leung, Steve Leung Design Group

With the increased focus on luxuriously bespoke experiences, the concept of “luxury” is
evolving. What defines luxury in today’s landscape and how will the sector respond to shifting consumer dynamics, technological advancements, and global trends?
The speakers shine a light on the influence of luxury on design and the importance of
emotional and cultural components.

Regeneration (Friday, April 19, 11 am - 12 pm)
with Patrick Speck, Leader, LIXIL Global Design, LIXIL EMENA, Daniela Baldo, Founding Partner Studio Marco Piva and Tina Norden, Partner Conran and Partner

Explore the role of regenerative architecture and how built environments can serve as
catalysts for well-being. An open discussion on biophilic design, projects that exemplify it and the future evolution of holistic well-being in buildings.
Location: Cortile D’Onore, Palazzo Reale
Registration: Guests can register directly onsite.
+++ Additional information and press material can be found here. +++
Learn more about our presence at Milan and visit our content platform GROHE X.
Follow GROHE on the social media channels Facebook, Instagram, LinkedIn and YouTube.
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About GROHE
GROHE is a leading global brand for complete bathroom solutions and kitchen fittings. Since 2014
GROHE has been part of the strong brand portfolio of LIXIL, a manufacturer of pioneering water and housing products. In order to offer “Pure Freude an Wasser”, every product is based on the brand values of quality, technology, design and sustainability. The brand offers life-enhancing product solutions as well as services with its dedicated portfolios GROHE QuickFix, GROHE Professional and its premium sub-brand GROHE SPA. All cater to the specific needs of GROHE’s professional business partners and their differentiated target groups.
With water at the core of its business, the brand contributes to LIXIL’s Impact Strategy with a resource- saving value chain: from CO2-neutral* production, the removal of unnecessary plastic in the product
packaging, all the way to water- and energy-saving product technologies such as GROHE Everstream, a water-recirculating shower.
Thanks to the hybrid communication ecosystem GROHE X, the brand provides further impulses for the industry. Whether digitally on the brand experience hub, physically or hybrid in the GROHE X Brand & Communication Experience Center in Hemer, Germany or on the road with the GROHE X Motion Trucks, the brand connects people to contribute to LIXIL’s purpose to “make better homes a reality for everyone, everywhere”.
*includes CO2 compensation projects, more on grohe-x.com/sustainability

About LIXIL

LIXIL (TSE Code 5938) makes pioneering water and housing products that solve every day, real-life challenges, making better homes a reality for everyone, everywhere. Drawing on our Japanese heritage, we create world-leading technology and innovate to make high quality products that transform homes. But the LIXIL difference is how we do this; through meaningful design, an entrepreneurial spirit, a dedication to improving accessibility for all and responsible business growth. Our approach comes to life through industry leading brands, including INAX, GROHE, American Standard and TOSTEM.
Approximately 55,000 colleagues operating in more than 150 countries are proud to make products that touch the lives of more than a billion people every day. Learn more at www.lixil.com

GROHE

Feldmühleplatz 15 • 40545 Düsseldorf • Germany • Phone: +49(0)211/9130-3030 • www.grohe-x.com
MEDIA CONTACT
Natalie Kujat
Communication Manager, LIXIL EMENA
E-Mail: [email protected]
PRESS CONTACT
markenzeichen GmbH
E-Mail: [email protected]

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