SABCO Media Names Omar Othman as the New CEO

SABCO Media, one of Oman’s top media groups, has officially appointed Omar Othman as its new chief executive officer. The move marks a major step in the company’s strategy to grow and innovate across the region’s fast-changing media landscape.

SABCO Media is part of the broader SABCO Group, which was established in 1977. The group runs across several sectors, including real estate, perfumes, sports, and of course, media. Under SABCO Media, the company operates SABCO Art, SABCO Media, and SABCO Press, with key activities in radio broadcasting, digital media, TV production, and outdoor advertising.

Describing Othman’s appointment as a “key milestone,” the company says this leadership change comes at a time when SABCO Media is entering “a new phase of innovation and growth.”

Sayyid Khalid bin Hamad Al-Busaidi, Chairman of SABCO Media, expressed full confidence in the new CEO’s ability to lead the group forward.

“Othman’s diverse expertise across media and advertising industries positions us to embark on a new chapter, one that elevates our products and services to new heights, in line with the rapid evolution of the sector,” he said. “We are confident this will further enrich the media and advertising landscape in Oman and the wider region.”

Omar Othman brings over 20 years of experience in media, digital transformation, and strategic partnerships. He’s worked with some of the biggest names in the region, including Al Aan TV, OSN, and MBC Group. Throughout his career, he’s led major efforts in content development, digital expansion, and forming strong commercial partnerships across TV, streaming, and integrated media services.

“I am excited to join SABCO Media at such a pivotal moment in its journey,” Othman shared. “With its rich legacy and dynamic team, we are poised to reshape storytelling, brand-building, and audience engagement in the region. I look forward to leveraging my regional experience in partnerships and business growth to support the group’s ambitious expansion strategy.”

Othman’s appointment signals a fresh direction for SABCO Media as it looks to strengthen its role in the Middle East’s competitive media sector. With new leadership at the helm, the group is clearly ready to push boundaries and explore new ways to connect with audiences across the region.