Saudi Arabia to Allow Alcohol Sales in Select Zones by 2026

Saudi Arabia will begin allowing the sale and limited consumption of alcohol in 2026 under a strict licensing system, marking a major policy shift in the conservative kingdom. The decision comes as part of its wider efforts to boost international tourism and prepare for major global events, including Expo 2030 and the FIFA World Cup in 2034.

The new rules will apply to around 600 locations across the country, including five-star hotels, high-end resorts, diplomatic areas, and tourist developments such as Neom, Sindalah Island, and the Red Sea Project.

What’s Allowed — and What’s Not

The licensed venues will be permitted to sell beer, wine, and cider, but drinks with more than 20% alcohol content (like spirits) will remain banned. Alcohol will not be available in public places, homes, retail stores, or for personal production. The policy is limited strictly to tourist and expatriate-focused areas.

Sales will only happen under controlled environments, with licensed service staff and clear operational rules in place to make sure alcohol is handled responsibly and respectfully.

Learning From the Region

Saudi authorities said the move is based on the success of similar policies in UAE and Bahrain, where regulated alcohol access has contributed to stronger tourism numbers and international business interest. Saudi Arabia now hopes to apply the same model, while still maintaining its Islamic values and social norms.

Part of Vision 2030

The alcohol licensing system is one of many reforms under Vision 2030, the country’s strategy to reduce dependence on oil and grow sectors like tourism, entertainment, and hospitality.

Officials expect this change to create jobs and attract global hotel brands and event organizers, making Saudi Arabia more competitive as a destination for high-profile international events.

Several global hotel chains have already begun adjusting their plans for Saudi properties in anticipation of the shift.

A Balancing Act Between Tradition and Openness

While this move signals a more modern, visitor-friendly approach, the government has made it clear that tight regulation will remain a priority. Licensed alcohol sales will be monitored closely, and any misuse will carry consequences.

The goal, authorities say, is to welcome the world without losing cultural identity—positioning Saudi Arabia as a progressive, yet respectful player on the global tourism map.

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