7awi Media Group Launches AI Content Code of Conduct
The UAE-based media house aims to use it to ensure transparency, ethics, and responsibility in the use of AI for content creation across digital platforms.
- Publish date: Monday، 23 June 2025 Last update: Saturday، 28 June 2025
7awi Media Group, the UAE-based media house behind Inc. Arabia, has introduced its official code of conduct for artificial intelligence (AI)-generated content, reinforcing its commitment to editorial quality and responsible content practices.
This initiative reflects 7awi’s ongoing efforts to adapt to evolving content creation technologies while maintaining trust and transparency with its audiences across platforms including fashion, wellness, lifestyle, and more.
As AI becomes increasingly integrated into the media landscape, 7awi has recognized the urgent need for clear editorial and ethical guidelines to preserve credibility and protect audiences from misinformation.
In a statement, Anas Abbar, co-founder and CEO, 7awi Media Group, said, “AI is not just a tool—it’s a force that will shape the future of media across our region. At 7awi, we’re committed to leading this transformation responsibly, ensuring that our AI journey is guided by ethics, creativity, and a deep respect for the trust our audiences place in us.”
The full code of conduct for AI-generated content, outlining the principles guiding AI content use across 7awi’s brands, can be seen by clicking here. This code will serve as a cornerstone of 7awi’s evolving editorial strategy, empowering its teams to innovate responsibly, while safeguarding public trust.
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